IP Brings Flexibility to Outside broadcasting
the next challenge for IP-based technology is to operate with the ease of use of consumer devices
What are the main advantages to using IP technology for mobile contributions?
Reliability and security are the most important factors to consider when integrating remote newsgathering technology into the overall radio broadcast workflow. For this reason, it is critical to choose an experienced partner that can bring change rather than force it.The main advantage to using IP technology for mobile contribution is the much greater flexibility it enables. IP-based solutions support the creation of content anywhere in the world and distribution of that content to any other point. Taking advantage of mobile devices and networks, IP technology effectively puts a studio — with professional quality — in the user’s pocket, no matter where that person is.
What challenges have you faced when helping stations integrate mobile/IP technology into their daily process?
In integrating mobile/IP technology into daily broadcast operations, the chief challenges are to establish a secure and reliable IP link and to build a strong infrastructure dedicated to this evolution. These steps are critical in securing the trust of equipment users — journalists and technicians — working within the station. A secure, reliable IP link requires two things: highly reliable IP technology, embedded in the codecs, and a strong IP infrastructure that can ensure that the IP stream is delivered uncompromised and on time.
It is important to ensure that each client’s IP infrastructure is secure, efficient, and perfectly tuned to the needs of the operation. Our strategy is to move away from the “box” business and go deeper into a service business. We work with clients as they establish their IP infrastructure, before they make the transition, so that they are positioned to take full advantage of IP-based technology.
How do you see the technology evolving in the future? Globally and locally.
In global terms, the next challenge for IP-based technology is to operate with the ease of use of consumer devices, but with quality of service adapted to broadcasters’ needs. From the local perspective, it is important that technicians inside and outside the studio are able to use cloud-based applications to control and manage the equipment used by journalists in the field. Here too, it is essential that IP technology be simple while supporting professional-quality work.